Rewards in a financial context refer to incentives or benefits offered by credit card issuers, banks, or retailers to encourage specific consumer behavior, such as spending or loyalty. These can include cash back, points, miles, or discounts on purchases made using a particular credit card or through a loyalty program. Rewards programs vary widely in terms of earning rates, redemption options, and terms and conditions. Consumers often choose credit cards or participate in programs based on the rewards offered that align with their spending habits and financial goals.